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In the past, marketers relied upon traditional media for their campaigns such as television or print advertisements. However, today’s consumers have become accustomed to using different forms of digital technology for searching the internet, shopping, playing games, etc. The term “digital marketing” simply refers to marketing activities conducted via digital technologies such as online video, websites, mobile applications, and social media channels. If you want to learn more about website development company in ahmedabad then check it.
1. What Is Digital Marketing?
Digital marketing is simply the promotion of products or brands using digital technologies, mainly online. It includes activities related to search engine optimization (SEO), pay-per click advertising (PPC), social media marketing (SMM) and conversion tracking.
2. Historical Origins of Digital Marketing
In 1998, two graduate students at UCLA designed and deployed their first web site as a way to capture consumer attention and encourage customer interaction. Over the course of the next few years, they developed and tested different strategies for capturing user interest while encouraging them to take action. By 2003, the two graduate student founders had created the underlying technology platform that serves as the foundation for most digital marketing efforts today.
3. Evolution of Digital Marketing
As digital technologies have become more sophisticated, marketers have continued to change how they approach various types of campaigns. In many ways, the history of digital marketing is a history of strategic changes directed by technological developments.
4. Why Do We Market Online?
Marketing online was not always possible. When the internet started gaining traction in the mid-1990’s, people were largely skeptical about whether consumers would trust websites. According to a report published by comScore, only 8 percent of Internet users bought something after visiting a website, back then. And even among those who did buy something, more than half purchased once before getting to a company’s store front. However, as these trends changed over time, the number of purchases grew significantly. Today, the average person makes approximately $50/month from shopping online.
5. Types of Digital Campaigns
There are four primary types of digital campaigns: eCommerce, email marketing, mobile marketing, and display advertising. Each type has its own unique set of advantages and disadvantages depending on the size and scope of your business. We’ll briefly discuss each below.
6. Ecommerce
Ecommerce is the buying and selling of goods and services via an online marketplace. There are three primary ways to use online sales channels: direct marketplaces, affiliate marketplaces, and aggregators. Direct marketplaces allow individuals and businesses to directly connect with each other. Affiliate marketplaces, on the other hand, offer a third party service that links individual sellers to larger retail companies. Finally, aggregator platforms specialize in connecting buyers with smaller sellers.
7. Email Marketing
Email continues to be one of the most effective forms of digital marketing. It helps businesses build relationships with customers while providing an opportunity to drive revenue. Most people check their emails daily, making it a great tool for sending promotional messages across various devices. A variety of tactics can be employed when building out an email strategy. Businesses can send regular newsletters, schedule autoresponders to send follow up messages, or create personalized messages that target specific segments of their audience.
