Coming Up with a Great Business Name: 18 Tips to Help You Get it Right

Coming Up with a Great Business Name: 18 Tips to Help You Get it Right

Business name

Your business name is one of the first things potential customers will notice about your brand. It’s important to choose a name that not only reflects the products or services you offer but one that is also easy to remember and will help you stand out from your competition.

Here are 18 tips to help you come up with a great business name:

1. Keep it simple –

A simple, straightforward name is often the best choice. It should be easy to pronounce and spell, and it should be something that can be easily remembered.

2. Avoid using initials –

While using initials may make your name easier to remember, it can also make it harder for people to understand what your company does. If you do use initials, make sure they’re pronounced so people will know how to say them.

3. Make it unique –

Name for business should be something that sets you apart from your competition. Avoid using generic terms or names that are too similar to other businesses in your industry.

4. Consider your target audience –

When choosing a business name, it’s important to consider who your target audience is. Your name should be something that will appeal to them and help you stand out from the competition.

5. Keep it short –

A shorter name is often easier to remember than a longer one. It’s also less likely to get lost in the sea of other businesses out there.

6. Use keywords –

Including keywords in your business name can be a great way to help people find you online. Just make sure they’re relevant to what you do and that they’re not too long.

7. Make it easy to spell –

If your name is too difficult to spell, people are likely to get frustrated and give up trying. Keep it simple so people can find you easily online and in print.

8. Avoid using numbers or hyphens –

While numbers and hyphens can be helpful in making a name easier to remember, they can also make it more difficult for people to find you online and in print. If you do use them, keep them to a minimum.

9. Brainstorm with others –

Getting input from others can be helpful in coming up with a great business name. Ask family and friends for their thoughts, or run a contest to get ideas from a wider group of people.

10. Use a thesaurus –

If you’re struggling to come up with a unique name, try looking up synonyms in a thesaurus. This can help you find different ways to say what you do and make your name more interesting.

11. Get creative –

Don’t be afraid to think outside the box when choosing a business name. Sometimes the best names are those that are unexpected and memorable.

12. Keep it relevant –

Your business name should be relevant to what you do. If it’s not, you may confuse potential customers and make it more difficult for them to find you.

13. Make sure it’s available –

Before you settle on a name, be sure to check that the domain name is available and that you can get the appropriate social media accounts set up.

14. Avoid using your own name –

While using your own name can make your business seem more personal, it can also be a turn-off for some people. If you do use your name, make sure it’s easy to spell and pronounce.

15. Don’t limit yourself –

Don’t feel like you have to choose a name that describes what you do exactly. Sometimes the best names are those that are more abstract and leave room for expansion.


There’s no one right way to choose a business name. However, it’s important to keep in mind that your name is often the first thing potential customers will see and it should be something that reflects your brand well. Consider your target audience, keep it relevant and unique, and make sure it’s available online before settling on a name. With a little creativity and thought, you’re sure to come up with a great business name that will help you stand out from the competition.

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